While BT is focused on extending its own sports coverage, the company is well aware that Sky Sports plays a major role in coaxing consumers to choose its competitor's TV packages. After striking a blow against its rival in the courts last month, BT is hoping to level the playing field by introducing Sky Sports 1 and Sky Sports 2 channels on its YouView boxes. Combined with BT Sport, the new package means that BT TV subscribers (with YouView hardware) can now watch all of the 154 Premier League matches broadcast live in the UK each season. The change also means that BT can finally retire its Vision
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by Atul Singh
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